Mattress Technology

Why Purchase A Beautyrest Black®? Does The Feel Match The Hype?

Why Purchase A Beautyrest Black®? Does The Feel Match The Hype? 0

Why Purchase A Beautyrest Black®? Does The Feel Match The Hype?

Beautyrest Black Roanoke Mattress

Dream In Black

Sleep is more than a necessity and a mattress should represent something more than utility. Beautyrest Black® is where technology and luxury intertwine to take you far beyond mere comfort. It’s about sleep that indulges the senses. Sleep that refuses to compromise. Sleep that’s so completely restorative and inspiring, it borders on the sacred. Explore the distinctive elements that compose the Beautyrest Black sleep experience.


SurfaceCoolPlus Fiber Technology, located just beneath our luxurious Beautyrest Black mattress fabric, dissipates heat and maximizes airflow away from the surface of the bed for enhanced comfort.

Surface tech Beautyrest Black Roanoke Mattress


A bed is an intimate choice—and it’s no coincidence that our high performance fabrics play a key part. When combined with our Advanced Pocketed Coil®Technology and premium memory foams, the luxurious fabrics create a rejuvenating sleep environment that can only be experienced with a Beautyrest Black mattress.

Beautyrest Black Detail Roanoke Mattress


Advanced Pocketed Coil® Technology is the heart of the Beautyrest Black mattress and exclusive to the Beautyrest Black line. These triple stranded coils provide greater durability than traditional wrapped coils while delivering pressure relief, motion separation for undisturbed sleep, and back support.


Micro Diamond Memory Foam works with our Advanced Pocketed Coil®Technology to create our best conforming back support. Micro diamonds in the foam work to conduct heat away from the body to prevent overheating.

Beautyrest Black Ice Foam


Select models take temperature management even further BlackICE™ Memory Foam takes our Micro Diamond Memory Foam and applies a new breathable gel technology to the surface designed to help provide an ideal sleep climate.

Whatever happened to the basic mattresses? Why are they all so big and so pricey?

Whatever happened to the basic mattresses? Why are they all so big and so pricey? 0

Once upon a time, long before my time, mattresses were indeed quite simple, with one primary option to choose from; firm.  As a matter of fact, there was once a time that mattresses were only available in two sizes; single, and double, or as we refer to them today, twin size and full size. Well, long gone are those days. While many mattresses can still be categorized by feel, they now also offer many other options, with many different names, each offering various cores, coil systems, gels, foams, etc causing them to be a lot bigger, and in some cases a lot pricier than the mattresses that were available years ago.

Typically, I would recommend a brief google search on the different types of mattresses available, but we all know there’s no such thing as a ‘brief’ google search. If you’d prefer to avoid the possible information overload, check out our blog on the different types of mattresses on the market, as well as those we offer at Roanoke Mattress. Or when visiting our showroom, feel free to browse through our in store tablets, pre-programmed with plenty of useful information to make your shopping experience that much more informational, and effective.

Roanoke Mattress

At Roanoke Mattress, Each of our mattresses are not only extra comfortable, but super affordable. We understand that mattresses not only come with hefty profiles, but often hefty price tags. Therefore, we gladly offer several financing options including no credit needed financing, with no money down and 12 months to pay, or take advantage of our special financing with up to 60 months interest free and no money down! It’s true that shopping local saves big! Stop by anytime to see how we can help you sleep better!